Shogun pricing and alternatives (2026): what the Shopify page builder costs, and 7 apps to compare

Shogun, the Shopify page builder app, costs $39 a month for 25 published pages, $199 for unlimited pages and $499 for multi-store teams. Its free Draft Mode can't publish, and A/B testing is a separate Shogun app from $39. The closest alternatives are PageFly and GemPages at $24 to $29, and Section Store Plus at a flat $15 with AI-built pages, bundles and a cart drawer. We make Section Store, so this guide says where each rival beats it. Section Store is a Shopify app with theme sections, bundles, a cart drawer and AI Pages. Section Store Plus is its $15 monthly plan.

Shogun pricing: what does the Shogun page builder cost in 2026?

Shogun's page builder for Shopify has four plans: Draft Mode at $0, Build at $39 a month, Grow at $199 and Advanced at $499. The prices are from its Shopify App Store listing on October 23, 2026. Draft Mode lets you design but not publish. Build publishes 25 pages. Grow and Advanced publish unlimited pages. Every paid plan has a 10-day free trial. The listing shows a 4.8 rating from 1,973 reviews, a launch date of September 21, 2015, and a Shopify Plus Certified badge.

Yearly billing saves 20 percent on getshogun.com/pricing, which prints $31, $159 and $399 a month. The App Store card for Build says "$372/year and save 21%", the same $372 rounded the other way.

A/B testing is not in any of those prices. The listing points to "our separate app", Shogun AB Testing. On getshogun.com that app has its own tiers. Pro is $39 a month for 3 active tests, Advanced is $119 for 5 active tests, and Unlimited is $499. Personalization is a third product at $199 a month. Both are metered by monthly tracked users, which the site defines as each unique shopper who visits a page with an active test or personalized experience. So a merchant who wants 25 pages and 3 running tests pays $39 plus $39, which is $78 a month.

Shogun lists no AI page builder on any plan card. The listing's feature list ticks "AI generation", but no App Store card or pricing tier names an AI builder, AI credits or an AI limit. That is the main gap the alternatives fill.

Which Shogun alternative is best?

PageFly and GemPages are the closest like-for-like swaps, and EComposer is the cheapest editor that includes A/B testing. Section Store Plus is the cheapest way to get AI-built pages plus upsell tools. The right one depends on why you are leaving Shogun. We compared GemPages alternatives, PageFly alternatives and Replo alternatives the same way.

How do the 7 Shogun alternatives compare?

Seven apps do the same job as Shogun, and they split on three things. One is the price of the first plan that publishes pages. Two is whether AI builds the page. Three is what happens when you uninstall.

What does each app cost at 25 published pages?

At 25 published pages with no A/B testing, the monthly bills run from $15 to $219. 25 is Shogun's Build cap. Section Store Plus is $15 plus $20 once for 20 extra AI builds, GemPages is $29, Shogun and Instant are $39, PageFly is $44, and Replo is $219. All figures are worked examples from the plan cards.

Add A/B testing and the gaps move. Shogun needs its separate AB Testing app, so 25 pages with 3 tests is $78. EComposer includes A/B testing at $49 and PageFly at $99. Section Store Plus runs A/B tests on bundles and the cart drawer, up to four versions each, not on pages.

What happens to your pages when you uninstall Shogun or a rival?

Shogun and Replo leave your pages live after you uninstall, PageFly deletes everything, and the rest sit in between. Shogun's exit terms are the strongest reason to stay with it. Each line quotes the vendor's own help page, read on October 23, 2026.

• Shogun: "You keep all your live pages and drafts, even after you uninstall. Published pages stay with your store as live pages, served up as pure HTML." Editing them outside Shogun may strip the styling. (Support center)
• PageFly: "all your PageFly data and published content will be permanently deleted and cannot be recovered, even if you reinstall the app." (Help center)
• GemPages: uninstalling "can impact your live pages by removing certain files and scripts, potentially causing display issues due to Shopify's setup." Reinstalling restores them. (Help center)
• EComposer: pages stay up for 48 hours, then move to the app's trash and are "permanently deleted after 30 days." (Help center)
• Zipify Pages: after you cancel, pages are stored 90 days, but "you won't be able to edit your pages, and they won't appear or function properly." (FAQ)
• Replo: "Your existing pages remain live" and "You cannot publish changes" without reinstalling on a paid plan. (Support)
• Instant: the store connection is permanent, "uninstalling the Instant app doesn't release the store", and reinstalling "picks the same connection back up with your data intact." (Docs)
• Section Store: sections bought from the library are files in your theme and stay. Sections and AI Pages builds that come with Plus stop rendering when Plus ends or the app is removed, because a Plus gate in the theme switches them off.

Which Shogun alternatives build pages with AI?

Section Store Plus, PageFly, EComposer, Instant and Replo build pages with AI, GemPages offers AI through its MCP connector, and Shogun lists no AI page builder on its plans. The difference is how much you still do by hand.

• Section Store AI Pages builds a home page, a product page or any landing page from a short description. It writes the copy, makes the images from your product photos and builds the page in your existing theme, in about four minutes. Five builds are included with Plus, and more cost $1 each. Nothing goes live until you assign the template. Our AI store builders comparison shows five builds side by side.
• PageFly meters AI by credits: 10 a month on Free, from 80 on Builder, 400 on Accelerate and 1,600 on Enterprise.
• EComposer gives 50 credits on Free, 200 on Standard, 800 on Pro and 2,000 on Premium.
• Instant includes 1,000 credits on Starter, 4,000 on Pro and 10,000 on Business.
• Replo turns an ad, a URL or a Figma link into a page.
• GemPages puts GemPages MCP on every plan, so an AI agent you already use can hand HTML to the editor.
• Shogun ticks "AI generation" in its feature list, but no plan card or pricing tier names an AI builder or credits.
• Zipify Pages says "AI-powered features" without listing limits, so we print none.

The 7 Shogun alternatives, one by one

1. Section Store Plus

Section Store Plus is $15 a month at any revenue, with a 14-day trial. AI Pages builds product pages in three modes: full page, buy box only, or sections only. It also builds home pages and landing pages. The same plan includes bundles and quantity breaks, a cart drawer with upsells and a reward bar, and conversion blocks for the buy box. Pages are theme sections plus a JSON template, edited in Shopify's theme editor. They need an Online Store 2.0 theme and an active Plus plan.

Where Shogun beats it: a full drag-and-drop canvas, pages that stay live as HTML after uninstall, scheduling and global sections on Grow, and a decade of Shopify Plus work. Section Store has no free-form canvas and no post-purchase upsells, and it runs A/B tests on bundles and the cart, not on pages. For the cart side of the plan, see our cart drawer apps comparison and the average order value guide.

2. PageFly

PageFly is the most reviewed builder on this list at 4.9 from 5,910. Free gives one published slot. Builder is $24 for five slots with $5 per five more. Accelerate is $99 for unlimited pages, A/B testing and a cart drawer in beta. The catch is the exit: all content is deleted when you uninstall, with no backup.

3. GemPages

GemPages gives unlimited publish slots for $29, which is $10 under Shogun's 25-page plan with no cap. Every plan includes sales funnels and post-purchase upsells. Its help center says uninstalling can remove files and scripts, and reinstalling restores them. Our GemPages alternatives guide has its one-star review themes.

4. EComposer

EComposer is $25 for 15 live pages or sections and 200 AI credits. Pro at $49 adds 50 pages, 29 CRO extensions and A/B testing, so a tested 25-page store costs $49 here against $78 on Shogun. Premium at $129 is unlimited. Pages keep working 48 hours after uninstall, then sit in the app's trash for 30 days before deletion.

5. Instant

Instant is $39 for unlimited landing pages, 10 theme sections, three product or collection templates and 1,000 AI credits. That matches Shogun's Build price with no landing page cap. Pro at $99 adds 10,000 A/B test sessions, a cart drawer and 4,000 credits. Its App Store free plan is for development stores only.

6. Zipify Pages

Zipify Pages starts at $19 for five landing pages, one product page and one split-test campaign, the cheapest paid plan here. Basic is $39 for 15 landing pages and 5 product pages. Advanced is $99 unlimited with unlimited split tests. Cancel and your pages are kept 90 days but stop working.

7. Replo

Replo is the premium pick: $119 a month for 15 published items, with $100 a month for each extra 20, and $599 for unlimited. It turns ad creative into pages and includes 10,000 A/B testing sessions on Starter. Published pages stay live after uninstall, like Shogun's, but you can't publish changes.

How do you move from Shogun without breaking pages?

Move one page at a time, and keep Shogun installed until the last page is rebuilt. Shogun's pages stay live as HTML after uninstall, so there is less rush than with PageFly or EComposer. But Shogun warns that editing those pages outside its editor may strip the styling.

1. List every Shogun page and the URL it owns. Screenshot each on desktop and phone.
2. Install the new builder and rebuild the highest-traffic page first. In Section Store, open AI Pages, pick the page type and paste the old page's text as the brief.
3. Preview the new page on a draft theme or an unpublished template. Check the buy button, forms and any bundle or review app.
4. Switch the live URL to the new page. For a product, change its theme template in the product's Theme template menu. For a page, change the template under Online Store then Pages.
5. Repeat for the rest, then unpublish the Shogun versions.
6. Uninstall Shogun last, and load every page once more.

How we compared

On October 23, 2026 we read each app's Shopify App Store listing for its rating, review count and plan cards. We read Shogun's own pricing page for the yearly rates and the A/B Testing and Personalization products. Uninstall rules come from each vendor's help center, linked above. We didn't install the rival apps or measure page speed. The order in our tables is not a ranking. We make Section Store, and its facts come from our own product.

Sources: Shogun and getshogun.com/pricing, PageFly, GemPages, EComposer, Instant, Zipify Pages, Replo and Section Store. The help center pages are linked in the uninstall section. For the wider field, see Shopify page builders compared.