A featured product section lets you spotlight specific products outside of their normal collection or product page. It is one of the most direct ways to drive attention — and sales — towards a bestseller, a new launch, or a high-margin item that deserves more visibility. Instead of hoping customers stumble across it while browsing, you put it front and centre on your homepage, a landing page, or even a blog post.
The challenge is that most free Shopify themes only offer a basic "Featured product" block with limited styling control. You get a product image, a title, a price, and an add-to-cart button — and not much else. If you want a layout that actually looks like a premium brand page — with lifestyle imagery, benefit callouts, trust signals, or a split-screen design — the default section will not get you there.
Section Store solves this with multiple featured product section designs that install directly into your existing theme. Each one is a $9 one-time purchase — no subscription, no code editing, and full customisation inside the Shopify Theme Editor. Combined with a strong hero section and well-placed social proof, a custom featured product section can transform a generic homepage into a page that actually converts.
WHEN TO USE A FEATURED PRODUCT SECTION
A featured product section is useful in a range of situations. The most common is on your homepage, where it gives visitors an immediate reason to engage with a specific product rather than just browsing aimlessly. If you have a clear hero product — the one item that defines your brand — a dedicated section on the homepage can dramatically shorten the path to purchase.
It is equally valuable on landing pages where you are driving paid traffic towards a specific offer. Instead of sending ad visitors to a generic collection page, you can build a page with a hero section, a featured product section, testimonials, and an FAQ section — creating a focused, high-converting experience without touching any code.
Other strong use cases include featuring a seasonal product on a campaign page, highlighting a new arrival on your About Us page, or cross-selling a complementary item on a blog post. Because Section Store sections work on any page in your theme, the placement options are effectively unlimited.
HOW TO ADD A FEATURED PRODUCT SECTION WITH SECTION STORE
Follow these steps to get a custom featured product section live on your Shopify store. The entire process takes just a few minutes.
Install the Section Store app
Head to the Shopify App Store and install the Section Store app. It is free to install — you only pay when you purchase a specific section.
Browse the featured product sections
Inside the app, search for "Featured Product" to explore the available designs. Each section has a live demo page so you can see the layout, image handling, and add-to-cart behaviour before purchasing. You will find designs ranging from clean split-screen layouts and full-width product showcases to compact card-style sections. You can also browse the featured product and collection sections directly on the Section Store website.
Purchase the section
Select the design that best fits your brand and complete the one-time $9 purchase within the app. The section is yours permanently — no subscription, no renewal fees. You can install it to as many themes as you want within the same store.
Install the section to your theme
Navigate to My Sections within the Section Store app. Click the install button next to your purchased section and select the theme you want to add it to. The app installs a .liquid file directly into your chosen theme — no manual code editing required, no risk of breaking anything.
Add the section to your page
Open the Shopify Theme Editor (Online Store → Themes → Customize). Navigate to the page where you want the featured product to appear — your homepage, a landing page, a blog post template, or anywhere else. Click Add Section in the left sidebar and search for the section name. All Section Store sections are prefixed with "SS" (for example, "ss - Featured Product #3"), making them easy to find among your theme's default sections.
Select your product and customise
Click on the section in the Theme Editor sidebar to open its settings. Use the product picker to connect the specific product you want to feature. Then customise the layout, colours, typography, image position, and any additional blocks — such as a heading, description override, benefit icons, or a custom CTA button. For the best visual results, use high-quality product images — our Shopify image size guide covers the recommended dimensions.
Save and test
Hit Save in the Theme Editor and preview the page on both desktop and mobile. Click the add-to-cart button to confirm the product is being added correctly to the cart. Check that the variant selector (if applicable) is working and that the images display cleanly at all screen sizes.
TIPS FOR GETTING MORE FROM YOUR FEATURED PRODUCT SECTION
The section itself is only part of the equation. What you put inside it matters just as much. Use a lifestyle image alongside or instead of a plain product shot — showing the product in context helps customers visualise ownership. Write a short, benefit-driven description that focuses on the outcome rather than listing specifications. Something like "The only jacket you will need all winter" is far more compelling than a list of fabric weights.
Pair the featured product section with social proof. If the product has strong reviews, mention the star rating or number of reviews in the heading or supporting text. You can even place a testimonials section directly below the featured product to reinforce trust at the moment of decision.
Finally, think about placement strategy. On a homepage, the featured product section typically works best below the hero and above (or alongside) a featured collection. This creates a natural flow — the hero grabs attention, the featured product presents a clear action, and the collection section encourages further browsing. It is a proven homepage structure used by high-converting Shopify stores.
CONCLUSION
A well-designed featured product section puts your best item in the spotlight — on any page, on any theme, without any code. With Section Store, you can add one in minutes for a flat $9 with no ongoing costs. It is one of the simplest and most effective upgrades you can make to drive more attention and sales towards the products that matter most to your business.
Ready to feature your best product? Browse all 730+ sections in the Section Store library and find the perfect featured product design for your store.
