How to Create a Landing Page on Shopify: The 2025 Guide

How to Create a Landing Page on Shopify (Without Paying Monthly Fees)

You have likely heard the advice a thousand times: "Don't send ad traffic to your homepage." And it is true. If you are running ads on Facebook, Instagram, or TikTok, sending visitors to a dedicated landing page can double or triple your conversion rate.

But here is the problem most Shopify merchants face: How do you actually build one?

For years, the answer was "pay $29/month for a page builder app" (like Shogun or PageFly) or "hire a developer for $2,000." But with the arrival of Shopify 2.0 and "Sections Everywhere," the game has changed.

In this comprehensive guide, we will teach you how to create a landing page on shopify using the tools you already have. We will walk you through the native method, the "hack" method, and the professional method—all without recurring subscription fees.

What You Will Learn

• Why generic product pages fail with ad traffic.
• Method 1: Using Shopify's native "Templates" feature (Free).
• Method 2: The "Sections" approach for custom designs.
• Design Tips: How to structure your page for maximum conversions.

The Difference Between a Product Page and a Landing Page

Before we start building, we need to define what we are building. A standard Product Page is designed for browsing. A Landing Page is designed for buying.

Standard Product Page

• Goal: Inform the user.
• Navigation: Full header and footer menu visible.
• Distractions: "Related Products," "You might also like," social media links.
• Content: Standard description text.

Dedicated Landing Page

• Goal: Convert a specific offer (e.g., "Summer Bundle").
• Navigation: Often removed to prevent clicking away.
• Distractions: Zero.
• Content: Long-form storytelling, objection handling, social proof, and a "sticky" Add to Cart button.

When you are learning how to create a landing page on shopify, your goal is to remove friction. Every link that isn't "Add to Cart" is a leak in your bucket.

Method 1: The "New Template" Method (Best for Beginners)

Shopify Online Store 2.0 allows you to create unlimited "templates" for your pages and products. This is the secret to building landing pages for free.

Step 1: Open the Theme Editor

1. From your Shopify Admin, go to Online Store > Themes.
2. Click the green Customize button on your current theme.

Step 2: Create a New Template

1. At the very top center of the screen, click the dropdown menu (it usually says Home page).
2. Select Pages (if you want a blank canvas) or Products (if you want to keep the buy button logic). Let's choose Pages for a marketing landing page.
3. Click + Create template.
4. Name it something clear, like landing-page-summer-sale.
5. Select "Default page" as the base.

Step 3: Design Your Page

Now you have a fresh template. Unlike the old days, you aren't stuck with a simple text box. You can add Sections.

• Add a Hero Banner: Use an "Image Banner" or "Slideshow" section at the top.
• Add Benefits: Use a "Multicolumn" section to list 3 key selling points.
• Add Social Proof: Use a "Rich Text" section to add a customer quote.

Important: Anything you change here will ONLY affect pages that use this specific template. You won't break your "About Us" page.

Step 4: Assign the Template to a Page

1. Save your work in the editor.
2. Go back to your Shopify Admin > Online Store > Pages.
3. Click Add page. give it a title (e.g., "Summer Sale").
4. On the right-hand sidebar, look for Theme template.
5. Change it from Default page to landing-page-summer-sale (the one you just created).
6. Click Save.

Congratulations! You have just built a custom landing page without code.

Method 2: The "Premium Section" Method (Best for Conversion)

Method 1 is great, but it has a flaw: the default sections in free themes (like Dawn) are very basic. You can't easily create a "Comparison Table," a "Scrolling Logo Marquee," or a "Countdown Timer" without installing heavy apps.

This is where Section Store comes in. Instead of paying $30/month for a page builder app, you can simply add professional sections to your theme for a one-time fee ($9).

Step 1: Plan Your Layout

A high-converting landing page usually follows this structure:

1. Hero Section: Headline + Subheadline + CTA Button.
2. Social Proof Bar: "As seen in Vogue / GQ / Forbes".
3. Problem/Solution: "Why your current solution fails."
4. Features/Benefits: "How we fix it."
5. Testimonials: Real reviews.
6. FAQ: Objection handling.
7. Footer CTA: One last chance to buy.

Step 2: Upgrade Your Arsenal

If your theme lacks a specific section, don't hire a developer. Need a better top banner? Grab a Hero Section. Need to show off reviews? Add a Testimonial Slider. Need to handle objections? Plug in an FAQ Accordion.

Step 3: Build the Stack

Go back to the template you created in Method 1. Instead of using the default "Image with text," add your new premium sections. Because they are native Shopify sections, they load instantly and work with your existing theme fonts and colors.

How to Remove the Header and Footer (The "Navigation Hack")

The hallmark of a true landing page is the removal of the main menu. You don't want people clicking "Contact Us" or reading your blog; you want them to buy.

For Shopify 2.0 Themes:

Some themes allow you to "Hide" the Header and Footer groups in the settings. 1. In the Theme Editor, look at the left sidebar. 2. You will see "Header" and "Footer" groups. 3. Click the "Eye" icon next to them to hide them.

Note: If you hide them, they might disappear for the entire site depending on your theme's logic. Always check if your theme supports "Section Groups" properly. If hiding the header hides it everywhere, do not do this.

Alternative: Create a "Landing Page" Layout (Code Required)

If your theme doesn't support hiding headers per template, you might need a small code edit to create a layout file that excludes the header. However, for most beginners, simply minimizing distractions (removing the announcement bar for that template) is a good start.

5 Design Tips for High-Converting Pages

Now that you know the technical "how," let's talk about the "what." When learning how to create a landing page on shopify, design is 50% of the battle.

1. Keep the "Fold" in Mind

The "Fold" is the bottom of the screen before the user scrolls. Your Headline, Main Benefit, and "Shop Now" button must be visible without scrolling on mobile.

2. Use "Sticky" Add to Cart Buttons

On a long landing page, users scroll down to read reviews. Don't make them scroll all the way back up to buy. Use a sticky "Buy Now" bar that stays at the bottom of the phone screen.

(Don't have this feature? Our conversion blocks include sticky cart functionality.)

3. Speed is King

Ad traffic is impatient. If your page takes 4 seconds to load, you have lost 40% of your traffic. Tip: Compress all images before uploading. Use JPG, not PNG. Avoid massive background videos on mobile.

4. Use Contrast for CTAs

Your "Add to Cart" button should be the only thing on the page in that specific color. If your brand is blue and white, make the button orange or red. It needs to scream "Click me."

5. One Page, One Offer

Don't try to sell your entire catalog. A landing page should focus on one hero product or one specific bundle. Choice paralysis kills conversions.

Common Pitfalls When Creating Landing Pages

1. Forgetting Mobile Optimization

You design on a desktop, but your customer buys on an iPhone. Always switch the view to "Mobile" in the Shopify editor. Ensure your text isn't covering the model's face and your buttons span the full width.

2. Weak Headlines

Bad: "Welcome to our Summer Sale." (Boring) Good: "Get 50% Off the Leggings TikTok is Obsessed With." (Specific, intriguing)

3. Missing Trust Signals

Ad traffic is "cold." They don't know you. You must establish trust immediately. Place payment icons (PayPal, Apple Pay) and a "30-Day Money-Back Guarantee" badge right near the Buy button.

Conclusion

Learning how to create a landing page on shopify is a superpower. It allows you to launch new marketing campaigns in minutes without waiting for a developer.

Your 24-Hour Challenge:

1. Identify your best-selling product.
2. Go to the Theme Editor and create a new template named landing-best-seller.
3. Add a Hero section, a Benefits section, and a Reviews section.
4. Write a specific headline for a specific audience.
5. Run $50 of ads to this page vs. your normal product page and watch the difference.

You don't need a $30/month app to do this. You just need Shopify's built-in tools and perhaps a few premium sections to polish the look.

Now you know how, check out our comparison on the best landing page builders for Shopify.