A FAQ section is one of the highest-return additions you can make to a Shopify store — it reduces support requests, addresses purchase objections at the exact moment a customer is deciding, and keeps shoppers on your page rather than emailing your team for answers. Done well, an accordion FAQ below your product description or on a dedicated help page can quietly close sales that would otherwise have walked. The catch is that most of the popular FAQ apps for Shopify charge a monthly fee for something you configure once and rarely change.
Section Store takes a different approach. Instead of a subscription, you pay $9 once and get a fully styled FAQ Section that installs directly into your existing theme as a native Liquid file. No monthly fees, no app embeds, no page builder required — just a clean accordion FAQ that lives inside your theme and is customised entirely inside Shopify's built-in Theme Editor. Here's how to add it to your store.
HOW TO ADD A FAQ SECTION TO YOUR SHOPIFY THEME
Follow these steps to install a custom FAQ Section to your Shopify store using Section Store.
Install the Section Store app
If you haven't already, install the Section Store app from the Shopify App Store. Installation is free — you only pay for the individual Sections you choose to add to your store.
Browse and choose a FAQ Section design
Inside the Section Store app, search for "FAQ" to browse the available accordion designs. With over 20 FAQ Section styles to choose from — ranging from minimal single-column layouts to multi-column formats with custom icons — select the design that fits your store's look and feel.
Purchase the Section
Click through to your chosen FAQ Section and complete the one-time $9 purchase. Unlike subscription-based FAQ apps, this is a single charge — the Section is yours permanently, with no recurring fees and no usage limits.
Install the Section to your theme
Go to My Sections inside the Section Store app, then click the Install button next to your purchased FAQ Section. Select the theme you'd like to add it to. Section Store will automatically add the .liquid file to your theme — no code editor or file management needed.
Open the Shopify Theme Editor
In your Shopify admin, navigate to Online Store > Themes and click Customize on your live theme. This opens the Theme Editor where all Section customisation takes place.
Navigate to the page where you want the FAQ
Use the page selector at the top of the Theme Editor to navigate to the template you want to edit. For product page FAQs, select your default product template. For a standalone FAQ page, navigate to any standard page template. The Section can be added to any page in your store.
Add the FAQ Section to the page
Click Add Section in the left-hand sidebar and search for "ss - FAQ". All Section Store Sections are prefixed with "SS" in the Theme Editor — for example, "ss - FAQ #3" — making them easy to find. Click your chosen Section to add it to the page.
Add your questions and answers
Click on the FAQ Section in the sidebar to open its settings. Add each question and answer as an individual block — you can add as many as you need. Customise the section heading, accordion icon style, colours, and layout to match your brand. All changes preview live in the editor as you work.
Save your theme
Click Save in the top-right corner of the Theme Editor. Your FAQ Section is now live on your store — accordion-style, on-brand, and ready to answer your customers' questions before they think to ask them.
WHERE TO USE YOUR FAQ SECTION
The product page is the highest-impact placement — position your FAQ below the product description to address purchase objections at the exact moment a customer is deciding. For stores with a wide range of common questions, a dedicated FAQ page in the footer menu works well as a self-service support hub. You can also add the same Section to collection pages, landing pages, or your homepage — since the Section installs as a native Liquid file, it can appear on any page template in your theme without duplication or performance overhead.
READY TO ADD IT TO YOUR STORE?
Browse the full FAQ Section library — and 730+ other designs — inside Section Store. Every Section is a one-time $9 purchase, works with all Online Store 2.0 themes, and is customisable entirely inside Shopify's built-in Theme Editor.
