Timeline pro
Our story
Born by the sea, the brand expresses a hybrid lifestyle shaped by the dialogue between nature, city and culture: a modern escapism told through considered design.
Born by the sea, the brand expresses a hybrid lifestyle shaped by the dialogue between nature, city and culture: a modern escapism told through considered design.
First expedition
At 25, the founder designs and tests the first jacket on a mountain expedition. Approved for its technical quality, it is soon made for friends who ski and climb.
First store
The first store opens by the beach, bringing mountain technology into everyday city life.
Sportswear concept
The sportswear concept takes over the decade and introduces snowboard style and jackets made from high-tech fabrics. The first team of sponsored athletes, artists, photographers and designers is formed.
Going global
The collections travel abroad for the first time, with showrooms in Europe and Japan.
New materials
A research lab is created to develop fabrics from recycled and natural fibres.
Flagship
A new flagship opens with a gallery space dedicated to local artists.
Today
Nearly four decades later, the brand keeps exploring the dialogue between nature, city and culture.