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Stay effortlessly hydrated

This bottle wasn’t just about drinking more water—it was the catalyst for a movement, a community of like-minded people who value staying active and making health a natural and easy part of their lives.

The bottle is ideal for training, with a convenient size that fits easily in a gym bag and keeps you hydrated during workouts. It’s designed to effortlessly hold electrolytes, helping you stay energized.

As the Unda bottle is made of stainless steel, it keeps your hydration cold for 24 hours—even in the sun. This makes it a perfect for long hiking days as you don't have to think about drinking warm water.

Perfect for your daily commute, our bottle is sleek, spill-proof, and fits easily into your bag. Enjoy cold, refreshing water from morning to night, no matter where your day takes you.

Stay effortlessly hydrated

This bottle wasn’t just about drinking more water—it was the catalyst for a movement, a community of like-minded people who value staying active and making health a natural and easy part of their lives.

The bottle is ideal for training, with a convenient size that fits easily in a gym bag and keeps you hydrated during workouts. It’s designed to effortlessly hold electrolytes, helping you stay energized.

As the Unda bottle is made of stainless steel, it keeps your hydration cold for 24 hours—even in the sun. This makes it a perfect for long hiking days as you don't have to think about drinking warm water.

Perfect for your daily commute, our bottle is sleek, spill-proof, and fits easily into your bag. Enjoy cold, refreshing water from morning to night, no matter where your day takes you.

2021

It all started as a humble operation with hoochwine.dk, where we started selling wine online and shipping bottled wine from our small office space at Teglgårdstræde in Copenhagen.

HOOCH WINE

We delivered wine to cafes, restaurants, company Friday bars, and more across Zealand, but despite our success, we felt there was still something missing.

CLUB

Hooch Club was our monthly wine subscription that brought new wines to our beloved club members every month. For over two years, it was a unique way for us to connect with our community and share our passion for great wine, before it was retired.

DOMAINE HOOCH

In August 2024, we proudly launched our very own line of canned wines, and it quickly became clear that this was the perfect way to enjoy hooch! We’re thrilled to bring a convenient, high-quality option to our customers that’s as bold and refreshing as our brand.

STORE OPENING

In November 2024, we were excited to officially open the doors of our new store at Dannebrogsgade 4. After months of planning and preparation, we couldn’t wait to welcome our customers and share the unique experience we’ve crafted just for you.

SPARKLING WATER

We’re excited to introduce our own natural sparkling waters, made with all-natural ingredients! Get ready on April 18!

2025

We’re thrilled about the year ahead! Exciting projects are in the works, and we can’t wait to share them with you. Stay tuned!

2021

It all started as a humble operation with hoochwine.dk, where we started selling wine online and shipping bottled wine from our small office space at Teglgårdstræde in Copenhagen.

HOOCH WINE

We delivered wine to cafes, restaurants, company Friday bars, and more across Zealand, but despite our success, we felt there was still something missing.

CLUB

Hooch Club was our monthly wine subscription that brought new wines to our beloved club members every month. For over two years, it was a unique way for us to connect with our community and share our passion for great wine, before it was retired.

DOMAINE HOOCH

In August 2024, we proudly launched our very own line of canned wines, and it quickly became clear that this was the perfect way to enjoy hooch! We’re thrilled to bring a convenient, high-quality option to our customers that’s as bold and refreshing as our brand.

STORE OPENING

In November 2024, we were excited to officially open the doors of our new store at Dannebrogsgade 4. After months of planning and preparation, we couldn’t wait to welcome our customers and share the unique experience we’ve crafted just for you.

SPARKLING WATER

We’re excited to introduce our own natural sparkling waters, made with all-natural ingredients! Get ready on April 18!

2025

We’re thrilled about the year ahead! Exciting projects are in the works, and we can’t wait to share them with you. Stay tuned!

2018

Non-profit Institute for Agriculture & Trade Policy procures 2 containers of Mexican coffee at a fair rate. Our brand is developed to vend it.

2020

Establish Cooperative Coffees to import fair trade & organic coffee directly, joining 9 similar roasters (still their largest member).

2023

Collaborate with a local design firm to refresh the brand while upholding its vibrant spirit.

2024

Add our additional roasting machine to increase capacity, aligning with our 'in it for good' mission.

2018

Non-profit Institute for Agriculture & Trade Policy procures 2 containers of Mexican coffee at a fair rate. Our brand is developed to vend it.

2020

Establish Cooperative Coffees to import fair trade & organic coffee directly, joining 9 similar roasters (still their largest member).

2023

Collaborate with a local design firm to refresh the brand while upholding its vibrant spirit.

2024

Add our additional roasting machine to increase capacity, aligning with our 'in it for good' mission.