FAQ #16

The covers are made with 100% Organic Cotton sourced in India. The program is certified climate-positive, meaning it captures and stores more carbon than it emits. This organic cotton is grown using regenerative farming practices that focus on improving soil health and yield, with data collected directly from the farm to track changes over time.

The inner cushions are 100% recycled polyester that is made from plastic water bottles collected in India. The bottles are cleaned, shredded into small flakes, and then melted down to form a fine polyester fiber. This fiber is then spun into fluff, which we use as the filling for our inners.

BENI yarn is dyed with OEKO-TEX® certified dyes, ensuring they meet strict environmental and health safety standards. These dyes are free from harmful chemicals and allergens, making them safer for both consumers and the workers involved in the manufacturing process.

Located in the city of Panipat, with a small team of under 150, our production partner is known for their eye for detail and commitment to looking after their people.

We do not call ourselves a sustainable brand – bringing new products into the world is fundamentally at odds with the definition of sustainability, so it would be irresponsible to do so. But we do strive to be more responsible. We measure our impact so we can better understand how to mitigate it, we act with care both in how and what we produce.