How to Add Upsell & Add-ons to Your Shopify Product Page (Dawn Theme)

Are you looking to increase your store's Average Order Value (AOV) without complicating your setup? Adding an upsell or add-on option directly to your product page is one of the most effective strategies to encourage customers to buy more.

While the Shopify Dawn theme is clean and fast, it doesn't always come with advanced upsell blocks out of the box. In this tutorial, we’ll show you how to easily add a fully customizable Upsell & Add-ons section to your product page using Section Store—no coding required.

Watch the Tutorial

Check out our quick video guide to see exactly how this section looks and functions on a live store.

Watch the original video on YouTube

Step-by-Step Guide

Follow these simple steps to implement this feature on your store:

1. Install Section Store
   If you haven't already, download the Section Store app from the Shopify App Store. It’s free to install and gives you access to a library of premium components.
2. Find the Section
   Open the app and find the conversion blocks tab. Search for "Addon" or browse the collection. 
3. Add to Your Theme
   Purchase the section (a small subscription gives you access to ALL conversion blocks) and add it directly to your Dawn theme (or any other 2.0 theme) with one click.
4. Customize in Theme Editor
   Go to your Shopify Admin > Online Store > Customize. Navigate to your Product Page. You can now drag and drop the new addon block where you want it to appear.
5. Select Your Products
   Choose which products you want to feature as upsells. You can also customize the text, colors, and layout to perfectly match your brand.

Why Use This Section?

This specific section is designed to integrate seamlessly with the Dawn theme. It allows you to offer complementary products (like warranties, accessories, or bundles) right before the checkout button, significantly boosting conversion rates.

Ready to upgrade your store? Visit the Section Store app today and start customizing your theme without limits.