How to Add a High-Converting Benefits List to Your Horizon Theme Product Page

When customers land on your product page, they don't want to read paragraphs of text. They scan. If they can't quickly identify why they should buy from you, they bounce.

One of the fastest ways to communicate value and build trust is by using benefits list right near your "Add to Cart" button. This allows you to highlight key selling points like fast shipping, guarantees, or unique product features at a glance.

In this guide, we’ll show you how to easily add a professional, customizable benefits list to the Shopify Horizon theme using the Section Store app—no coding required.

Why Use a Benefits List Block?

As shown in the video above, a clean list with icons immediately draws the eye. It breaks up the dense product description text and focuses the shopper's attention on the positive outcomes of buying your product. This small change can significantly improve the user experience and boost your conversion rate on the Horizon theme.

Step-by-Step Guide

Follow these simple steps to get your benefits list set up using the Section Store app.

1. Install the App: First, ensure you have the Section Store app installed on your Shopify store.
2. Navigate to Conversion Blocks: Open the Section Store app dashboard. Look for the tab labeled "Conversion Blocks". This section houses elements specifically designed to help you sell more.
3. Select the Benefits List: Scroll through the available blocks and locate the "Benefits" block.
4. Add to Horizon Theme: Click to add this block to your theme library. Select your active Horizon theme.
5. Customize in Theme Editor: Go to your Shopify Admin > Online Store > Themes, and click "Customize" on your Horizon theme. Navigate to your Product Page template.
6. Place and Edit: On the left sidebar, click "Add Section" or "Add Block" within your product information area. Select the Benefits List you just added. Drag it to a prominent spot, ideally just below your price or buy buttons. Finally, customize the text and select icons that match your brand.

Hit save, and you now have a professional, scannable benefits list that helps turn visitors into buyers.