An image gallery or instafeed section is one of the most effective ways to add visual depth and social proof to your Shopify store. Whether you are showcasing lifestyle photography, user-generated content, or curated product imagery, a well-placed gallery gives visitors a reason to keep scrolling — and a reason to trust your brand. Stores that rely on visual storytelling, such as fashion, beauty, food, and homeware brands, benefit the most.
The problem is that most Shopify themes ship with limited gallery options — often just a basic image-with-text block or a simple slideshow. If you want a proper grid, masonry, or Instagram-style feed layout, you typically need a monthly app subscription or custom code. Neither option is ideal for merchants who want a quick, lightweight solution that does not slow down their store.
Section Store offers multiple instafeed and gallery section designs that solve this problem. Each one is a $9 one-time purchase — no monthly fees, no third-party scripts running in the background. They install directly into your theme as native .liquid files, meaning they are fast, lightweight, and fully customisable in the Theme Editor. You can preview the instafeed section designs on the Section Store website before purchasing.
WHY USE A GALLERY SECTION INSTEAD OF AN APP?
There are dozens of instafeed and gallery apps on the Shopify App Store, many of which charge $5–$15 per month. They work by injecting third-party JavaScript into your storefront, which can add to page load time and sometimes cause layout shifts as the feed loads in after the rest of the page. Over time, those monthly fees add up too — $10/month is $120/year for a single feature.
A native theme section avoids all of this. Because it is part of your theme rather than an external app, it loads with the rest of your page, renders instantly, and leaves zero leftover code if you ever remove it. It also means one fewer app cluttering your Shopify admin.
This approach is particularly useful if you do not need a live Instagram API connection and simply want a beautiful image gallery that you manually curate with your best content. You upload the images you want, arrange them how you like, and the section handles the layout — grid, masonry, slider, or otherwise. It is the same approach used for adding a custom hero section or a dedicated FAQ section — one purchase, permanent ownership, and full control in the Theme Editor.
HOW TO ADD AN INSTAFEED GALLERY WITH SECTION STORE
Follow these steps to get a gallery or instafeed section live on your store. The whole process takes just a few minutes from start to finish.
Install the Section Store app
Go to the Shopify App Store and install the Section Store app. The app is free to install — you only pay when you purchase a specific section.
Browse the instafeed and gallery sections
Inside the app, search for "Instafeed" or "Gallery" to explore the available designs. Each section has a live demo page so you can see exactly how it will look before buying. You will find grid layouts, masonry styles, slider-based feeds, and more. You can also browse the instafeed sections directly on the Section Store website.
Purchase the section
Select the gallery design that fits your brand and complete the one-time $9 purchase within the app. Once purchased, the section is yours permanently. There is no subscription, no renewal, and you can install it to as many themes as you want within the same store.
Install the section to your theme
Navigate to My Sections within the Section Store app. Click the install button next to your purchased instafeed or gallery section and select the theme you want to add it to. The app adds a .liquid file directly into your chosen theme — no manual code editing, no risk of breaking anything.
Add the section to your page
Open the Shopify Theme Editor (Online Store → Themes → Customize). Navigate to the page where you want the gallery to appear — your homepage, a lookbook page, a product page, or anywhere else. Click Add Section in the left sidebar and search for the section name. All Section Store sections are prefixed with "SS" (for example, "ss - Instafeed #1"), making them easy to identify.
Upload your images and customise
Click on the section name in the Theme Editor sidebar to open its settings. Upload your gallery images, then adjust the layout, number of columns, spacing, colours, and any overlay or hover effects. You can also click on individual blocks within the section to customise each image slot. For the best results, use square or consistently sized images — check our Shopify image size guide for recommended dimensions.
Save and preview
Hit Save in the Theme Editor, then preview the page on both desktop and mobile to make sure the gallery looks right across all screen sizes. All Section Store sections are built to be responsive, but it is always worth double-checking that your images display well on smaller screens.
WHERE TO PLACE YOUR GALLERY FOR MAXIMUM IMPACT
Because Section Store sections can be added to any page, you have complete flexibility over placement. The most common spot is near the bottom of your homepage, just above the footer — acting as a visual anchor that reinforces brand identity before visitors leave the page. This is the position traditionally occupied by an Instagram feed widget.
However, a gallery section can be equally powerful on a dedicated lookbook page, an About Us page, or even on a landing page where you want to showcase lifestyle imagery alongside a product pitch. Some merchants also place a smaller gallery strip on product pages to show the item being used in real-world settings, which can be a powerful form of social proof.
Pair your gallery with complementary sections like a well-designed hero section at the top of the page and a testimonials section further down to create a complete, high-converting page layout without hiring a designer.
CONCLUSION
Adding a gallery or instafeed section is one of the simplest ways to make your Shopify store feel more polished and visually engaging. With Section Store, you can skip the monthly app subscriptions and third-party scripts entirely. One $9 purchase gets you a native theme section that loads fast, looks great, and is fully customisable in the Shopify Theme Editor.
Ready to add a gallery to your store? Browse all 730+ sections in the Section Store library — including instafeed, image gallery, and media gallery designs — and find the perfect fit for your brand.
