5 Best Shopify Landing Page Examples to Copy in 2025

Shopify Landing Page Examples: The Secret Weapon for 2025

If you are sending paid traffic directly to your homepage, you are lighting money on fire. In the hyper-competitive world of Shopify e-commerce, the landing page is your most valuable asset.

A dedicated landing page removes distractions, focuses the user's attention, and drives them toward a single action - usually "Add to Cart." The difference is stark: while a typical homepage might convert at 1-2%, a well-optimized landing page can hit 5-10% or higher.

But what does a high-converting landing page actually look like? It is easy to find generic advice ("use big buttons"), but it is much harder to find real-world shopify landing page examples that you can actually learn from.

In this guide, we have curated 5 of the best examples from successful brands. We will break down exactly why they work and how you can steal their design strategies for your own store—without hiring an expensive agency.

What Makes a "Landing Page" Different?

Before we dive into the examples, let's clarify. A landing page is not just any page. It is distinct from a product page or homepage because:

• No Navigation: It often removes the header and footer menu to prevent users from clicking away.
• Single Goal: Every element drives toward one specific offer.
• Long-Form Copy: It uses more storytelling and objection handling than a standard product page.

Example 1: The "Bundle Builder" Page

Brand: Jones Road Beauty

The Strategy: Interactive Bundling

Jones Road doesn't just ask you to buy a mascara. They send traffic to a "Start Your Kit" page. This landing page guides users through a quiz-like experience to build a custom makeup bag.

Why It Works:

• Personalization: Users feel like the product is made for them.
• Higher AOV: Instead of selling a $20 item, they are selling a $80 kit.
• Simplicity: The design is clean, with huge images and minimal text.

Steal this idea: Use a Hero Section with a Header and Announcement bar all from Section Store to build a modular page just like this.

Bonus Tip: Use Section Store conversion blocks to add reviews, banners and videos to the product page.

Example 2: The "Advertorial" Page

Brand: Dr. Squatch

The Strategy: Educational Storytelling

This men's soap brand is famous for its ads, but their landing pages seal the deal. They often use an "Advertorial" style—a page that looks like a blog post or magazine article but is actually a sales pitch.

Why It Works:

• Problem/Solution: The headline isn't "Buy Soap." It's "Why Your Soap is Drying Out Your Skin."
• Education First: They teach the customer about chemicals in drugstore soaps before introducing their natural alternative.
• Soft Sell: The CTA only appears after the value has been established.

Steal this look: Pick one of the 50 Section Store Hero Sections to funnel customers directly to the product page.

Example 3: The "Social Proof" Wall

Brand: Gymshark

The Strategy: Influencer Validation

For their "Whitney Simmons" collaboration, Gymshark created a landing page that focused almost entirely on the influencer and community photos.

Why It Works:

• Trust: Seeing a real person (the influencer) wearing the gear builds instant credibility.
• UGC Grid: A massive grid of Instagram photos from fans creates a "bandwagon effect."
• Video: A hero video showing the workout gear in motion answers questions about fabric stretch and fit.

Want to replicate this? Use a Hero section, combined with a Testimonial section for the image + elite social proof combo.

Example 4: The "Comparison" Page

Brand: Casper

The Strategy: Us vs. Them

Casper effectively uses a comparison table landing page. They list their features side-by-side with "Traditional Mattresses."

The above section is created using Section Store Comparison Table #15

Why It Works:

• Visual Checks: Green checkmarks for Casper, red X's for the competition. It's primitive but effective.
• Objection Handling: They address price, comfort, and delivery speed in one glance.
• Risk Reversal: The "100-Night Trial" guarantee is highlighted immediately below the table.

Example 5: The "Single Product" Deep Dive

Brand: Oura Ring

The Strategy: Feature Highlighting

The Oura Ring is a complex tech product. A standard Shopify product page with a short description isn't enough. Their landing page is a long-scrolling masterpiece that breaks down every sensor, every material, and every app feature.

Why It Works:

• Scroll-Triggered Animations: As you scroll, the ring spins and breaks apart to show the sensors.
• Sectional Breakdown: They use alternating "Image on Left / Text on Right" sections to keep the reader engaged.
• Scientific Backing: Logos from universities and research labs serve as authority badges.

You can recreate the Oura Ring landing page using Section Store. Combine a Hero, Featured Collection, Features, Tabs and Footer section to get a similar look!

Key Elements Every Shopify Landing Page Needs

Analyzing these shopify landing page examples reveals a pattern. The successful ones all share these five components:

1. A Hero Section That Hooks

Your H1 headline must promise a specific benefit. Bad: "Summer Sale" Good: "Get 50% Off The Only Shorts You Need This Summer"

Check out our Hero Sections to build this top block easily.

2. Benefit-Driven Bullet Points

Don't list specs ("100% Cotton"). List benefits ("Breathable fabric that keeps you cool all day"). Use icons to make these skimmable.

3. Visual Trust Indicators

Logos of publications (Vogue, GQ), payment icons (PayPal, Klarna), and guarantees ("30-Day Returns") should be visible above the fold.

4. The "Stack" Offer

Don't just sell the product. Sell the package. "Buy 2, Get 1 Free" or "Includes Free E-Book." This increases the perceived value.

5. Sticky "Add to Cart"

On long landing pages, you don't want the user to scroll all the way back up to buy. A sticky bar at the bottom of the screen with a "Buy Now" button ensures the checkout is always one tap away.

Sticky add to cart can be one of the biggest conversion boosters. Get a ready-made one from Section Store under the "Conversion Blocks" tab.

How to Build Landing Pages in Shopify (Without ClickFunnels)

A common misconception is that you need expensive external software like ClickFunnels or Unbounce to build landing pages. This is false. You can build them directly inside Shopify 2.0, which is better for SEO and data tracking.

Method 1: The "Page Template" Hack

1. Go to Online Store > Themes > Customize.
2. Select Pages from the top dropdown.
3. Click Create template. Name it "landing-page-product-x".
4. Add sections to this template. Use a "Rich Text" for the story, a "Multi-Column" for benefits, and a "Featured Product" for the checkout button.
5. Go to Online Store > Pages, create a new page, and assign this new template to it.

The Problem: Default Shopify sections are often rigid. You can't easily create "comparison tables" or "scrolling marquees" without code.

The Solution: Use modular sections. Instead of hiring a developer to build a custom landing page, you can drag-and-drop premium sections from Section Store. You can stack a Hero Banner, followed by a Testimonial Slider, followed by a FAQ Accordion.

This gives you a "custom-coded" look for $9 per section, and it loads instantly because it's native Shopify liquid code.

Optimizing for Mobile: The 80% Rule

80% of your ad traffic will likely be on mobile. Your landing page must be "thumb-friendly."

• Font Size: Ensure your body text is at least 16px.
• Button Size: Your CTA button should span the full width of the mobile screen.
• Load Speed: Compress every image. Landing pages with huge GIFs will bounce users instantly.

Conclusion: Don't Reinvent the Wheel

The best way to build your first landing page is to mimic what works. Pick one of the shopify landing page examples above that matches your industry.

• Selling a complex gadget? Use the Oura Ring long-scroll style.
• Selling a commodity? Use the Casper comparison style.
• Selling a lifestyle? Use the Gymshark social proof style.

Action Step: Go to your Shopify theme editor today. Create a new page template. Try to build a "long-form" version of your best-selling product using only sections. If you hit a wall with design limitations, browse our Product Page sections to fill the gaps.

Need an about us page to accompany the landing page? Read our guide to About Us pages on Shopify.