How to Add a Video Carousel Under Your Buy Buttons (Shopify Dawn Theme)

We all know that video converts better than static images. In fact, seeing a product in use via TikTok-style videos or User Generated Content (UGC) is one of the fastest ways to build trust and get a customer to hit "Add to Cart."

However, the default Shopify Dawn theme doesn't allow you to easily place a dynamic video carousel directly under your buy buttons or product information. You are usually stuck with static images or standard product media galleries.

In this tutorial, we will show you how to use Section Store to add a fully functional, high-converting Video Carousel to your product pages—without hiring a developer.

Why Add a Video Carousel to Your Product Page?

Placing video content right near your conversion point (the Buy Button) is a strategic move. It allows you to:

• Showcase Social Proof: Display real customers using your product (UGC).
• Answer Questions Quickly: Use video to demonstrate size, fit, or texture instantly.
• Keep Users on the Page: Engaging video carousels increase "time on site," signaling to Google that your store provides value.

Step-by-Step Tutorial: Adding the Video Carousel

Follow these steps to get your video section running on your Dawn theme product template.

Step 1: Get the Section

Open the Section Store app in your Shopify Admin. Head to the Conversion Blocks tab and find "Video Carousel".

Step 2: Navigate to the Product Template

Go to Online Store > Themes and click Customize.

Step 3: Add the Video Carousel

In the sidebar on the left:

• Look inside your "Product Information" tab and click "Add Block" to place it directly beneath the Buy Buttons.

Select the Video Carousel you just installed.

Step 4: Content & Customization

Now, click on the new section to open the settings panel on the right.

• Upload Content: Upload your MP4 files or select videos from your Shopify library. Vertical videos (9:16 ratio) usually look best here.
• Set Thumbnails: Choose engaging cover images (GIFs or static) to encourage clicks.
• Adjust Styling: Match the border radius (rounded corners), play button colors, and font styles to your Dawn theme settings.

Step 5: Position for Conversion

The location of this section matters. In the left sidebar, use the drag handles (⋮⋮) to move your new Video Carousel.

We recommend placing it immediately under the "Buy Button/Buttons" section. On mobile devices, this ensures that as soon as a customer scrolls past the "Buy Now" button, they are immediately hit with engaging video content that reinforces their purchase decision.

Conclusion

Adding a video carousel to your product page is one of the highest-ROI changes you can make to your store. It bridges the gap between the social media experience your customers love and the shopping experience your store provides.

Ready to boost your conversion rates?
Head to the Section Store app now and search for Video Carousel to upgrade your Dawn theme today.