How to Add a Resetting Countdown Timer to Your Shopify Product Page

One of the most effective psychological triggers in e-commerce is urgency. When customers feel like they might miss out on a deal or fast shipping, they are much more likely to click "Add to Cart" immediately rather than delaying the purchase.

In this guide, we’ll show you how to add a "Resetting Countdown Timer" to your Shopify Dawn theme (or any 2.0 theme). This timer is unique because it resets for every new visitor session—meaning every customer sees a fresh countdown (e.g., "Order within 10 minutes for same-day dispatch"), creating a personalized sense of urgency without manual management.

Watch the Tutorial

Step 1: Get the Section Store App

To add this feature without writing code, you'll need the Section Store app. It provides a library of professional, customizable blocks for your theme.

• Go to the Shopify App Store and install Section Store.
• Open the app and navigate to the Conversion Blocks section.
• Look for the Countdown Timer block.

Step 2: Add the Timer to Your Product Page

Once you've selected the block in the app:

• Click "Edit in Theme".
• Choose your live theme (e.g., Dawn) to open the Shopify Theme Editor.
• Navigate to your Product Page using the dropdown menu at the top.
• On the left sidebar, click "Add Block" and select the Countdown Timer you just imported.
• Drag the block to your desired position—placing it just above or below the "Add to Cart" button usually yields the best conversion rates.

Step 3: Customize the Design

Click on the block to open the settings panel. Here you can match the timer to your brand:

• Timer Duration: Set the minutes/hours for the countdown (e.g., 10 minutes).
• Reset Logic: Ensure it is set to reset per session so every new visitor gets the full countdown effect.
• Colors & Styling: Change the background color, text color, and progress bar color to fit your store's palette.
• Message: Customize the text (e.g., "Hurry! Sale ends in..." or "Order in the next...").

Once you are happy with the look, hit Save. You now have a powerful, automated urgency tool running on your product pages!