Using Testimonial, CTA, and Product Showcase Sections to Boost Shopify Sales

Ever wonder why some Shopify stores feel instantly trustworthy and others don’t? It’s not luck - it’s strategy.

The highest-converting Shopify stores use a mix of proven section types - testimonials, CTAs, and product showcases - placed in the right order to guide visitors toward buying. These sections do the heavy lifting of persuasion, credibility, and action.

In this post, we’ll break down how to use each section type effectively, how they influence buyer psychology, and how you can add or test them in minutes using your Shopify theme editor.

1. Testimonial Sections: Build Trust and Reduce Friction

Social proof is one of the strongest sales drivers in eCommerce. People want to see that others trust your brand before they commit. A strong testimonial section can increase conversions by 20–40% simply by reducing doubt.

• Show real people: Use names, photos, or locations - authenticity beats polish.
• Highlight outcomes: “Helped me focus all day” is more persuasive than “Great product.”
• Feature diversity: Include a range of customer types (first-time buyers, repeat customers, influencers, etc.).

Place your testimonial section mid-page - ideally after your product features but before your final CTA. This timing means visitors are informed and reassured just before purchase.

Above is Testimonial #16 - a Trustpilot style testimonial section available in app thats an instant credibility booster.

Pro tip: Install a Testimonial Section from Section Store to instantly add social proof and test different layouts or review formats without any custom coding.

2. CTA Sections: Turn Interest into Action

CTAs (calls-to-action) are the pivot point between browsing and buying. A clear, confident CTA section tells your visitor exactly what to do next - and why it’s worth it.

Here’s how to design high-performing CTA sections:

• One clear goal: Each CTA section should focus on a single action (“Shop Now”, “Join the Waitlist”, “Claim 20% Off”).
• Contrast and clarity: Use strong button contrast and whitespace to make your CTA pop.
• Repetition builds confidence: Repeating your main CTA every few sections can lift conversions by up to 25%.

Effective CTAs combine benefit-driven copy (“Feel your best all day”) with urgency (“Limited stock available”). But the design matters too - spacing, font size, and layout all influence clicks.

SULT uses a clear CTA "SOP BLACK FRIDAY" inside the Hero #29 section to drive customers to their highest converting sale product.

Pro tip: Swap or reposition CTA sections using Section Store to quickly test which placement drives more sales — top, middle, or just before the footer.

3. Product Showcase Sections: Sell the Experience, Not Just the Product

Great product showcase sections do more than list items - they tell a story. They help shoppers imagine themselves using your product and highlight key details that make it irresistible.

To make your product sections convert:

• Lead with visuals: Use large, clean product photos that highlight value, not just features.
• Add microcopy: Short benefit lines (“Zero sugar. Full hydration.”) reinforce the message.
• Include trust triggers: “Best Seller”, “Over 1,000 sold”, or “Customer Favourite” badges work wonders.

For multi-product layouts, avoid overwhelming visitors - 4 to 8 products per section is the sweet spot. Keep pricing, CTAs, and images consistent for a polished, professional look.

Pro tip: Use Section Store to experiment with different product showcase layouts - like grids, sliders, or split hero/product combos - to find which style maximises engagement.

4. Combine These Sections Strategically

The real magic happens when you combine testimonial, CTA, and product showcase sections in a logical, conversion-focused flow. Here’s a high-performing order to try:

1. Hero Section: Hook attention with your main value proposition.
2. Product Showcase: Highlight your hero products or bundles.
3. Testimonials: Build social proof and trust.
4. CTA Section: Close the deal with a strong, benefit-led call to action.

This flow mirrors the customer journey: interest → trust → action. And since Shopify sections are modular, you can rearrange these easily to see what performs best.

Pro tip: Use Shopify’s analytics to track which section combinations convert best - and iterate quickly using Section Store to update layouts in seconds.

Conclusion

High-converting Shopify stores aren’t built with luck — they’re built with structure. By combining testimonial, CTA, and product showcase sections strategically, you can guide shoppers from curiosity to conversion without friction.

If you want to create these powerful sections without touching code, explore ready-made Shopify sections from Section Store and start boosting conversions today.

Section Store helps you design your Shopify store faster — with beautiful, pre-built sections that convert.